关键词:商务英语 外贸 技巧
Abstract:Since China's accession to the wto, foreign business activity is increasingly increase, so the need to business negotiator and business English translator can moments grasp the extent of competition, flexible and efficient use of the power of language and skills, thus in the fierce competition in the trade to achieve mutual benefit and win-win results. In this paper, the foreign trade business English in the application and skills are discussed, make business English become the most basic of foreign trade is the most important media and communication tools.
Key words:Business English Foreign trade skills
In foreign trade, especially in international business negotiations, business English is one very important content. Business English is to have special use English, it emphasizes the practical oral communication, its practical reflected in all aspects of the foreign trade. Therefore, understanding the business English and the concept of foreign trade, understand business English in foreign trade to the unique function is very necessary.
1.Business English and foreign trade of meaning
The foreign trade, is our country as the main body, in view of the different countries in various forms and contents of the economic transaction. Foreign trade also has the basic characteristics of the trade: the exchange of goods, the propaganda to establish mutual trust negotiation, process, and so on. Foreign trade needs with different countries merchant or dealing with economic groups, including the language of communication is important factors, no language to as a medium will trade both parties communicate effectively, foreign trade activities cannot or will not be possible. Since most foreign trade countries use English, therefore, business English become the most important foreign trade communication tools. And business English knowledge about the demand is higher, as a professional language, it will be the most basic of foreign trade is the most important media and communication tools.
2.Foreign trade business English characteristics
Business English and the biggest difference is the common English, business English pay more attention to the business activities of the actual communication ability, can business customers with accurate, in place, clear business English for exchange and communication is the ultimate goal of business English. As a kind of has social function of language, is one of the special use language, its application in business negotiation, foreign trade competition and cooperation. Main sectors including international business, labor export and contract, and the corresponding contract etc, including international finance, foreign investment, international transportation. Summarizes the characteristics of business English is as follows: one is the business English professional characteristics, its involving vocabulary, grammar form, such as background knowledge directly with business related content, so it is quite professional, professional characteristics. 2 it is used in the business English in concise practical characteristics. That is standard, concise and easy words. Use is the first choice of business English, to ensure that the language of the versatility, enables a country to all sides understand identity. At the same time, avoid too colloquial, has some of the normative, formal sex. For example is used more written prior to replace the previous to or before use. 3 it is business English on the structure standard, complex, pay attention to formal style, especially business contract reflect on particularly.
3.Business English in foreign trade in the role
With the deepening of China's reform and opening up policy, China's foreign trade and international business also in the continuous development. Business English in trade and communication bridge and link an irreplaceable role, also got the general application. Common foreign trade activities, including two periods: one is to seek GeZuoQi, 2 it is to maintain GeZuoQi. The different stages of the business English requirement is different. The former mainly through the help of business English medium function and negotiation skills to achieve the cooperative intentions; The latter need through the business English from the understanding of the cultural background of national trade objects, from the point of view of the firm cooperation to negotiations. Business English study and master can well let enterprise with our cooperative partners to understand the cultural differences and cross-cultural communication skills will be used in the actual international trade, for a large foreign trade enterprise is very important.
4.epilogue
Business the importance of English in foreign trade is more and more emerges. Excellent business English work can be directly promote China's foreign trade development. Especially in today's, since China's accession to the wto, foreign business activities have greatly increased, international trade competition turned ugly, information change a day, so need business negotiator and business English translator can moments grasp the extent of competition, flexible and efficient use of the power of language and skills, and foreign trade partners fully communication, in the fierce competition in the trade to achieve mutual benefit and win-win results. In this case, our country to meet the needs of the business English is more and more strong, business English translation of the requirements of the quality of the more and more is also high, more and more specific. Engaged in foreign trade business English translation workers should be continuously study methods of translation, temper translation and communication skills, for our country foreign trade activities for success
